Author: Biz India

Authors: Writers of CollegeHumor. Editors:  Street Seidell, Jeff Rubin and Susanna Wolff Illustrator: Caldwell Turner Designers: Amir Cohen and Derek Winegar Publisher: Da Capo Press – 266 pages Book Review by: Nano Khilnani Begun in 1999 by two college freshmen, www.CollegeHumor.com  now in 2012 has an astounding 15 million absolute unique visitors (AUVs) per month, according to its press release. You can check the site’s web traffic data on various sites that measure it. It also has 1.5 million subscribers, which I suppose refers to those who have opted in to receive its newsletters. This makes the website more visited than any magazine’s website except the website of AARP, as indicated on its back cover. This book is a compilation of mainly humorous comics and other illustrations, along with some humor presented in text form. Reaction to humor is typically subjective and not all humor presented by the same person or coming from the same source is funny. The age,  background and occupation of the person viewing the images or reading the jokes has a lot to do with whether he or she thinks the material is funny or not. I think it is extremely funny. The site appeals most to the 18-34 group, which is he age group of the writers and cartoonists who know what is going on in the minds of younger adults. This makes it...

Authors: Atlee Valentine Pope and George F. Brown Jr. Publisher: Greenleaf Book Group Press.316 pages Book Review by Ramu Nakliba I know someone who would identify a potential customer, clearly assess possible annual revenue, then go ahead and first develop a personal, not a business relationship with that prospect. He owned an export business (he has since retired) which involved supplying name-brand US goods to customers around the world. He would meet that person socially for lunch, drinks or dinner. Very little business details were discussed. But he knew that his prospect had clearly decided that doing business with him was essential to getting import supply of the name-brand product line and building his sales volume. The personal relationship deepened and the business relationship blossomed for mutual financial benefit. It was a true win-win partnership. I use the word partnership to differentiate the usual relationship between company and customer which is simply a seller-buyer relationship. The authors of CoDestiny – Atlee Valentine Pope and George F. Brown Jr. – make the important point throughout the book that unless you help your customers by understanding their obstacles to business growth and are able to help them successfully overcome those hurdles and achieve more sales volume and or greater profits to them, your own business will not grow as large as you want it to be. Atlee and George suggest that...

Author:  Chris Powell Publisher: Hyperion Books – 202 pages Book Review by:  Paiso Jamakar Chris Powell, host of the television show Extreme Makeover Weight Loss Edition introduces his 7-Day Carb Cycle Solution to readers in this book. When Chris was a teen, his fondest dream was to play football. Unfortunately t his high school in Salinas, California did not have a football team. But after his family moved to Portland, Oregon, that opportunity opened up to him. The high school there had one of the best football teams in the country. When he went for tryouts just before classes started, he found that he was easily overpowered by bigger, stronger players. “I was no match for the other kids,” he writes. “I dropped passes. I fumbled the ball every carry. I got laid out every crush. Players would push me aside at the drinking fountains and mock me in the huddle. It was devastating.” The problem was he was small and not strong enough. But that changed over time for Chris. With the gift of a weight bench he received from his father – a pilot for a major airline who was very much into fitness – Chris began to build his body and gradually increase his strength. He was not sure whether he wanted to be a pilot like his father or study exercise science and get into...

Editor: Arvind Venkat, MD Publisher:  Wiley Blackwell -359   pages Book Review by:  Nano Khilnani This book contains articles written by 20 contributors – all in the United States – who are specialists in various areas of medicine and surgery. The editor, Arvind Venkat MD, is research director in the emergency department at Allegheny General Hospital in Pittsburgh. He is also an associate professor of emergency medicine at the Drexel University College of Medicine in Philadelphia. Dr. Venkat has written the Introduction of this book and co-written three of the 16 chapters of this book. Those pertain to end-stage renal disease, cystic fibrosis, and the human immunodeficiency virus or HIV. Each chapter starts with an Introduction and epidemiology (the sum of factors that control the incidence, presence or absence of a disease). The topic headings are then presented along pertinent discussions. The number of topics and length of discussions vary in each chapter depending on how much depth the authors choose to get into. The chapter ends with a short conclusion and a reference list which is typically quite large. This resource is for the benefit of the reader to gain additional information and insight and more specialized knowledge.  Some charts, tables and computer tomography (CT) scans are also presented in each chapter to aid in learning. The 16 chapters cover quite a broad range of conditions, complications and diseases...

Author: Marsha Friedman Publisher: Warren Publishing Inc. 175 pages Book Review by Nano Khilnani This is a wonderful book. I read it thoroughly from cover to cover, including the mini-reviews on the back of it.  It is easy to read and understand. The title is also attractive. The use of a new word by Marsha Friedman, one I have never seen anywhere before – “celebritize”- reflects absolute brilliance. Whether it was the author or the cover designer who decided to use this word in developing the title for this book, it does not matter. Whoever it was deserves kudos, because it compels the book shopper to grab and buy it. Who does not want to be a celebrity, with the chance to become a millionaire? You can even find self-fulfillment by contributing your knowledge to people to make them more successful. Who would not want that as well? Everyone would. Well, on second thought, not everyone has high-enough self esteem to make the decision to become a celebrity. The word “celebrity” immediately conjures up an image in my mind of a gleaming, smiling Hollywood star, in bright lights, with flash bulbs popping rapidly. That image of a celebrity however, has changed over the years. It is not just people in the movies who reach the pinnacle of their career. In almost every field these days, there are celebrities. That...