Author: John Tschohl
Publisher:  Best Sellers Publishing – 127 pages (published in 2013)
Book Review by: Sonu Chandiram

This book has been written for those “who are tired of being in the middle, and want to move ahead in their career journey,” as John Schohl describes the basic purpose of this book.

In just a few words, Vernon Hill II, founder and chairman of Metro Bank London, and author of Fans, Not Customers, urges readers in his Foreword to this book: “Use John’s ideas and expertise to create the next great brand.”

In the Acknowledgment to this book, John Tschohl has written one of the most moving tributes to anyone that I have ever read. He writes:

“My mom nurtured my self-worth. She was always positive and never said anything negative. She got me to believe in myself. My grades in school were average, but I had a mom who gave me more than money. I always wanted to be successful. One of my first goals was to have a net worth of $1 million by age 30, which I achieved.

Essentially, this compact book is a jewel box of gems, containing very practical, easy-to understand tips on how you can attain success in your life.

This book is valuable because it comes from a man who has had decades of business experience. It is experience that best helps people develop insight and wisdom, forcing us to decide which course of action to take to grow a company’s net worth.

Time and time again, we have found that what sets companies apart from their competitors is by providing something that is so critical these days: exemplary customer service. Here’s a brief overview of what you will find in this book:

  1. Section I
  2. Introduction
  3. Laying a Solid Foundation
  4. Your Vision Is the Blueprint
  5. Be Indispensable
  6. Believe in Yourself
  7. Section II
  8. Self-Imposed Limitations…Expect More of Yourself
  9. Setting Goals
  10. Overcoming your Fear – Conquering Your Setbacks
  11. The Process of Self-Assessment
  12. Seeking Constructive Feedback
  13. Be Proactive
  14. Section II
  15. Personal and Professional Development
  16. The People You Know
  17. Personal Mission and Vision Statement
  18. The Big Picture
  19. Conclusion